Eu Capital · redesign · 28 Sep 2026

Six directions. Each in dark and light.

Each direction opens with a short animated introduction drawn live from the fund's own record, then settles into a single page that leads with numbers: the fund, what it will and won't invest in, every year of the record, a "what would your money be today?" calculator, and what the factsheet reveals on request. No blog. Every intro is skippable (Esc or "Skip intro") and can be replayed from the footer.

Direction A

Rings 年轮

A tree's rings draw themselves, one per year since 2015; from 2018 each ring's width is that year's return. The two losing years leave narrow, rust-coloured rings.

  • Heirloom, quietly certain. Serif.

Direction B

Horizon 旭日

Dawn breaks over still water, and the horizon itself lifts and bends into the fund's real path to +147%.

  • Warm, optimistic, contemporary.

Direction C

Ledger 让数字说话

A split-flap quote board clatters through every year's return, losses in red, then settles on Since 2018, +147%.

  • Confident, precise, nothing hidden.

Direction D NEW

Coins 积少成多

$100,000 becomes 100 gold coins. Each year coins rain in or tumble away in red, stack by stack, until 247 remain. One coin is $1,000; every coin is real arithmetic.

  • Tangible, instantly understood. Gold without gaudiness.

Direction E NEW

Bridge 千里之行

A camera travels a bridge chart span by span — one span per year, each rising or falling by its real return — then pulls back to reveal the whole crossing from $100,000 to $247,292.

  • Cinematic, analytical. Gold for gains, hatched slate for losses — no red or green, since in Chinese markets red means up.

Direction F NEW

Ink 鹏程万里

A drop of ink blooms on rice paper, a single brushstroke sweeps upward, and as the ink runs, its drips become swallows that fly off along the stroke. No numbers in the film — it is simply a painting making itself. The figures arrive in the words.

  • Painting by image model, motion by video model (test cut, 480p). The opening seconds still need a second pass.